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How to Increase Your Employee Retention Rates?

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It is a well-known fact that retaining top talent is imperative to the growth of any business. After all, searching for talent and recruiting new employees is time-consuming, as well as expensive. Furthermore, low retention rates can also impact the morale of other employees in the organization. So how can organizations increase their employee retention rates and improve their HR strategies ?

What is Employee Retention?

Employee retention is described as the ability of an organization to keep its talent or employees. Both employee turnover and retention are the leading challenges for HR professionals in various organizations since a low employee retention rate poses a threat to business growth.

There can be many reasons why individuals would want to leave their job and move to a different company, such as salary, growth opportunities, motivation, or working conditions. Hence, companies need to come up with strategies that promote employee retention and improve turnover rates.

Importance of Employee Retention
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Employee Retention is all about reducing turnover to ensure the organization can focus on their internal goals and initiatives, not replacing headcount. Here are some benefits of employee retention.

  1. Cost Reduction

    Companies spend tons of resources when it comes to finding and recruiting employees every year . From interviewing and advertising to screening and onboarding employees, there's a lot that goes into finding employees. Hence, when an employee leaves, companies have to spend their resources again in order to find new employees, which can be an added cost for the entire organization.

  2. Employee Morale

    When employees leave, the other employees may feel demotivated. This may be because of lost connections and/or more workload that the remaining employees will have to bear. A low employee retention rate might even raise questions about the organization as a whole. Employee retention rates can influence employee morale for better or worse.

  3. Retention of Experience

    A high turnover rate can result in the loss of skills, institutional knowledge, and relationships within the organization. When new employees are hired, it takes time for them to learn the skills needed and adjust to the culture of the organization.

Tips to Maintain a Positive Employee Retention Rate
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  1. Create a positive work environment

    Employees like to work in environments where they are supported and encouraged. Accordingly, companies should strive to create environments where employees can be motivated to perform their best. And most importantly, companies should provide opportunities for growth and improvement to their employees, so they can be further motivated within their job roles.

  2. Recognize their efforts

    Employees like employers who can recognize them for their efforts. Hence, organizations need proper rewards and recognition programs to show that they care about their employees and recognize their efforts. This may range from a simple appreciation message on slack to a customized corporate perks program, such as employee discounts.

  3. Have proper communication channels

    Communication is key to retaining good employees. When people understand what is expected of them and have ways to communicate about matters of importance, they are more likely to stay back within an organization because they feel heard. Accordingly, companies should have proper communication channels across the hierarchy.


Retaining employees is extremely imperative in today’s world, considering how costly it can be for an organization to lose top talent. Luckily, companies can utilize rewards and recognition programs to improve their retention rates besides having proper communication channels and an encouraging work environment.